Privacy Policy

Welcome to www.secondlinewines.com, an internet website (“Site”), which is owned and operated by Second Line Wines, LLC (“Second Line Wines”). Second Line Wines wants you to know what information we learn about you when you visit this Site, what we do with that information, and any other information you voluntarily provide us through this Site or by other means, and how you can view or change the information we have. This Privacy Policy (“Privacy Policy”) describes our information collection and use practices on this Site.

Please check this page periodically for updates, as your continued use of this Site signifies your acceptance of any changed terms. Second Line Wines reserves the right to revise this Privacy Policy at any time and without notice. Any such revision will be effective immediately upon its posting on this Site.

Please continue reading below for information on how we use and disclose information that relates to a unique individual or household (“Personal Information”).

Personal Information Collection

Second Line Wines considers “Personal Information” as any information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular Applicant or device (“Personal Information”). In order for you to place orders, make purchases, complete transactions, interact with Second Line Wines or have access to certain features of the Site, we may require you to register or provide certain Personal Information. Our Site has collected the following categories of Personal Information from consumers within the last twelve (12) months:

Identifiers. Identifiers include your name, address, phone number, IP address, or other similar identifiers. We may supplement the information you provide to us with data we obtain or receive from third parties, such as our affiliates, marketing firms, data vendors, or address verification services. For example, if you change your address and fail to advise us, we may verify your address through a third-party address verification company. We may combine information we collect online with information we collect offline.

Some Personal Information included in this category may overlap with other categories.

Individualized information. Your name, contact information, email address, age or date of birth, payment information, shipment address, employment (if applicable), and other information, including a username and password.

Protected classification characteristics under California or federal law. Your age, national origin, marital status, gender, or veteran or military status.

Commercial information. The products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Internet or other similar network activity. Our website collects certain information as part of the technology we use to run our website. This technical information may also include Personal Information about you. This information will be handled just like all other Personal Information we collect.

Geolocation data. For example, the location of your device or computer.

Professional or employment-related information. For example, if you provide any company information on the “Contact Us” page.

Inferences drawn from other Personal Information. For example, information about your purchase preferences. Our Site obtains the categories of Personal Information listed above from the following categories of sources:

Our Site obtains the categories of Personal Information listed above from the following categories of sources:

Directly from you. For example, from forms you complete or products and services you purchase (if any).

Indirectly from you. For example, from observing your actions as a user on our Site.

From independent third parties related to your eligibility for employment, or our ongoing management of our business.

From other employees, as part of Second Line Wines’ management, evaluation, training, and discipline processes.

Purchase and Recipient Information

When making purchases through the Site, we may also require you to provide a credit card, billing address, and gift message and that you provide information about a recipient or potential recipient of a gift or a purchase you make through the Site.

Cookies

We may collect information from you by using cookies. A “cookie” is a small text file stored on your computer containing information about you. Cookies help us analyze web traffic, provide user data for a particular webpage, and allow web applications to be adapted for you as an individual. This helps us tailor our operations to your specific needs and preferences by gathering and remembering information about your preferences. Most web browsers automatically accept cookies. If you would prefer to prevent your computer from accepting our cookies, please follow your Internet browser’s steps for doing so. If you do disable cookies, however, you may not be able to take full advantage of all our online features or access certain sections of the Site, including the “shopping cart.”

This Site does use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage for Second Line Wines and its affiliates. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of this website.

The major browsers have attempted to implement the draft “Do Not Track” (“DNT”) standard of the World Wide Web Consortium (“W3C”) in their latest releases. As this standard has not been finalized, Second Line Wines’ Site is not compatible with DNT.

No Data Collected from Children

The Site is not directed at children and cannot be accessed by persons who do not verify that they are of legal drinking age. As a result, we will not knowingly collect information from minors in the U.S. with or without consent from their parents or guardians. Protecting the privacy of children is very important to us. If we obtain knowledge that a user is under the age of 21, we will take steps to remove that user’s information from our databases.

Use and Disclosure of Personal Information

Use of Personal Information

Second Line Wines may use Personal Information in order to facilitate your use of the Site, including receiving, processing, fulfilling, and delivering purchases. We may also use Personal Information to better understand our customers and to better tailor or enhance our services. For example, we may use Personal Information for data analysis and segmentation or other business purposes. We may also use Personal Information as we believe to be necessary or appropriate to protect our rights, privacy, safety, or property, and/or that of our affiliated companies, you, or others, and to allow us to pursue available remedies or limit the damages that we may sustain.

Additionally, we or our affiliates may send communications about events or promotional offers offered by us or our affiliates to an email address or through other contact information provided by you on the Site. If you do not want to receive such communications from us, you may opt-out of such communications by sending an email to [email protected].

To the extent you participate in any sweepstakes, promotions, or contests through the Site, any Personal Information provided by you may be used in accordance with separate or different terms and conditions under the applicable rules of such sweepstakes, promotion, or contest, which may differ from this Privacy Policy.

Disclosure of Personal Information

We do not sell the Personal Information we receive through the Site to any third party, and we only disclose Personal Information as described in this Policy or as required by law. We do share some of the Personal Information collected with our affiliated companies and our advertising agencies for business purposes.

In the preceding twelve (12) months, we have disclosed the following categories of Personal Information for one or more of the business purposes described in this Policy:

Identifiers such as your name, address, phone numbers, or IP address, for example, if we use a third-party carrier to deliver your order;

Personal information, such as a credit card number, for example, if we use a third-party payment processor;

Commercial information, such as the details of a product or service you purchased to deliver any products you request;

Internet or other electronic network activity information, such as your IP address, browser type, and/or your Internet Service Provider (“IT Information”) to help diagnose problems with our server, to detect fraud, and to administer the Site. We may also use your IT Information to assist in attempting to identify you when we feel it is necessary to enforce compliance with this Privacy Policy or the Terms of Use or to protect the Site, our systems, affiliates, information, employees, business partners, service providers, users, customers, or others or as may be required by law enforcement;

If you do not want Second Line Wines to disclose Personal Information about you to its affiliates or advertising agencies, you may opt out of such disclosure. However, while you may opt out of ads, Second Line Wines may still disclose your Personal Information to service providers performing services on Second Line Wines’ behalf, or as permitted or required by law and as set forth below. Disclosures that are permitted by law include, but are not limited to, sharing Personal Information with service providers about transactions or experiences or as may be required to provide you with the products you have requested.

You may exercise your right to opt-out by emailing Customer Service at [email protected], or by contacting Customer Service at (707) 320-9700. Even if you opt-out, we may disclose Personal Information in the good faith belief that we are required to do so by law, or that doing so is reasonably necessary to comply with legal process, respond to any claims, or to protect the rights, property, or personal safety of Second Line Wines, Second Line Wines’ employees or customers, or the public. We may also disclose your Personal Information as part of, or during negotiations of, any merger, sale of company assets, or acquisition.

Security

We will use reasonable administrative, procedural, and technical safeguards to protect your Personal Information. Although we take measures to safeguard against unauthorized disclosures of Personal Information, due to the nature of the Internet, we cannot ensure or warrant the complete security of any information you transmit to us.

Storage and Processing of Personal Information

By using the Site, you acknowledge that your Personal Information may be stored or processed in the United States or any other country in which Second Line Wines (or its affiliates) or their respective service providers maintain facilities. This means that we may transfer information we collect about you including Personal Information to entities across borders to another country or jurisdiction. If you are located within the European Union or other jurisdictions with laws governing data storage or processing that are different from United States laws, please be aware that we may transfer information to a country that does not have the same laws.

Retention of Your Personal Information

Second Line Wines will retain your Personal Information for as long as required to provide the services or complete the transactions for which your Personal Information was collected. Second Line Wines will also retain data for as long as legally required or allowed to do so for compliance obligations, dispute resolutions, and by the schedule in the Second Line Wines Record Retention Policy.

Correction of Information

You can assist Second Line Wines with maintaining the accuracy of your information by notifying us of any change to your address, telephone number(s), email address(es), or any other information by sending an email to [email protected] or a written request to: Second Line Wines, LLC, Attn: Customer Service, 20 Casassa Ct., Napa, CA 94558 specifying the information to be updated or corrected.

Username and Password

You are responsible for maintaining the confidentiality of your username and password, if applicable to this Site. You shall be responsible for all uses of your username and password, whether or not authorized by you. You agree to immediately notify Second Line Wines of any unauthorized use of your username or password.

Links to Other Websites

We do occasionally provide links to third-party websites on the Site. We add these links to provide further information and enjoyment of your experience on the Site. We try to review the websites we link to; however, we are not responsible and have no control over the content, privacy practices, policies, or information collection practices of these sites. These websites may use their own cookies or solicit personally identifiable information from you. Please read the privacy policy/terms and conditions of any website you visit before providing them with Personal Information.

CALIFORNIA PRIVACY RIGHTS

Under California Laws, California residents have the following rights (“Rights”) listed below. Your Right to Access and Right to Deletion are not absolute and are subject to certain exceptions. For instance, we cannot disclose specific pieces of Personal Information if the disclosure would create a substantial, articulable, and unreasonable risk to the security of the Personal Information of yours or others, your account with us, or the security of the business’s systems or networks. There are also exceptions to deletion requests if the information is necessary to complete a transaction, for internal uses aligned with expectations, compliance, and legal obligations, or for other internal purposes in a lawful manner compatible with the context in which the consumer provided it.

Right to Know. You may request us to provide you with the specific pieces of Personal Information that we have about you, categories of Personal Information we have collected about you, categories of sources from which the Personal Information is collected, categories of Personal Information that we sold or disclosed for a business purpose about you, categories of third parties to whom the Personal Information was sold or disclosed for a business purpose, and the business or commercial purpose for collecting or selling Personal Information. Please note that much of the information for which you can make a request is already contained in this Policy. Should you wish to exercise this right, please contact us via one of the methods noted below under “Exercising California Privacy Rights.” If you do not have an account with us, we may ask for some Personal Information in order to verify your identity and your rights to the data subject to your request.

Right to Delete. California law gives residents a limited right to request deletion of their Personal Information. However, this right is limited by a number of exceptions. Fundamentally, if we have a permissible need to retain Personal Information, we are not under an obligation to delete such information, even when requested. Generally, we retain Personal Information so we may complete the transaction for which the Personal Information was collected, provide information or a service requested by you, or reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform a contract between us and you; detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity; debug to identify and repair errors that impair existing intended functionality of our online properties; enable solely internal uses that are reasonably aligned with your expectations based on your relationship with us; comply with a legal obligation; or otherwise use your Personal Information, internally, in a lawful manner that is compatible with the context in which you provided the information. As such, we generally do not accept requests to delete Personal Information. However, we will respond to requests to remove Personal Information from some of our systems as a part of a request to close or otherwise disable an account. If you would like to request deletion of Personal Information, please contact us via one of the methods noted below under “Exercising California Privacy Rights.” If you do not have an account with us, we may ask for some Personal Information in order to verify your identity and your rights to the data subject to your request.

Right to Correct. If Second Line Wines maintains any inaccurate Personal Information about you, you have the right to request the correction of that inaccurate Personal Information.

Right to Opt-Out. We do not sell your Personal Information to unaffiliated third parties.

Designating an Authorized Agent. California law permits California residents to designate an agent to manage their rights under California law. If you would like to designate an agent to manage your privacy preferences, you may do so using the mechanisms noted below under “Exercising California Privacy Rights.” Note that if you do not have an account with us, we may ask for some Personal Information in order to verify your identity and your rights to the data subject to your request. We will also need sufficient Personal Information about your authorized agent to be able to identify them. As part of this process, you must have permission from your authorized agent to disclose their Personal Information to us for the purpose of acting as your agent.

Non-discrimination. California law does not permit us to discriminate against you because you exercised any of your rights under this title, including, but not limited to, by: denying you access to goods or services; charging different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties; providing a different level or quality of goods or services; or suggesting that you will receive a different price or rate for goods or services or a different level or quality of goods or services.

Exercising California Privacy Rights. If you are a California resident and would like to exercise any of your rights, you may do so by contacting us at [email protected] as described below, or via toll-free number at (707) 320-9700. Please be aware that we will need to have sufficient information to be able to verify your identity and the rights you have in the data related to your request.

Contact Us

Second Line Wines takes your privacy concerns seriously. If you have additional general questions regarding this Privacy Policy, please contact us at the address below, by calling (707) 320-9700, or via email at [email protected].

Second Line Wines, LLC
20 Casassa Court
Napa, CA 94558

Attn: Customer Service

Last revised: March 09, 2024